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Buyer Behaviour
From the standpoint of consumers' buying habits, merchandise sold in retail stores can be divided into three classes: (1) convenience goods; (2) shopping goods; (3) specialty goods. According to Copeland (1923), which goods are those for which the consumer desires to compare prices, quality and style at the time of the purchase?
From the standpoint of consumers' buying habits, merchandise sold in retail stores can be divided into three classes: (1) convenience goods; (2) shopping goods; (3) specialty goods. According to Copeland (1923), which goods are those for which the consumer desires to compare prices, quality and style at the time of the purchase?
From the standpoint of consumers' buying habits, merchandise sold in retail stores can be divided into three classes: (1) convenience goods; (2) shopping goods; (3) specialty goods. According to Copeland (1923), which goods are those for which the consumer desires to compare prices, quality and style at the time of the purchase?
Answer: Shopping goods
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