Greg went to a high school reunion alone, and he and his friends were talking and catching up. The topic of food came up and Greg told them about a particular restaurant. If his motivation for talking about the restaurant falls into what Ditcher (1966) calls the "other involvement" in his article about word-of-mouth, what would be the nature of his conversation?
Answer: Greg's friend Susan expressed how difficult it was for her and her husband to eat at a restaurant with their small children because the restaurants in the area were not family-friendly. Greg recommended a restaurant that he had taken his wife and his two small children to for his wife's birthday. The restaurant is very family-friendly; they had good children's menus, high-chairs, and bibs. The bathrooms even had changing tables. He wanted Susan to have a dining experience with her family that was as good as his own experience.
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