According to Eben Harrell (Neuromarketing, what we need to know) there are 5 neuromarketing techniques:
Answer: fMRI, EEG, eye tracking (2 kinds), biometrics, facial coding
Which neuromarketing techniques is more expensive and invasive than many other methods?
Which neuromarketing techniques is more expensive and invasive than many other methods?
Answer: functional magnetic resonance imaging (fMRI)
An EEG (electroencephalogram) reads brain-cell activity using sensors placed on the subject's scalp; it can track changes in activity over fractions of a second. » (Harrell, 2019)How can we use it as a tool of neuromarketing?
An EEG (electroencephalogram) reads brain-cell activity using sensors placed on the subject's scalp; it can track changes in activity over fractions of a second. » (Harrell, 2019)How can we use it as a tool of neuromarketing?
- Improving ads and branding
-Improving ad content
According to Harrell's article on neuromarketing, which of the following is not a reason why physiological measuring techniques are more popular in the marketing industry?
According to Harrell's article on neuromarketing, which of the following is not a reason why physiological measuring techniques are more popular in the marketing industry?
Answer: they are more precise at measuring detailed or specific emotional responses
A brand measures a consumer's eye tracking to ensure the consumers attention is focused on the right thing at the right moment. What neuromarketing technique are they applying?
A brand measures a consumer's eye tracking to ensure the consumers attention is focused on the right thing at the right moment. What neuromarketing technique are they applying?
Answer: Eye Tracking: Gaze
What are the weaknesses of traditional approaches that increase the utility of neuromarketing?
What are the weaknesses of traditional approaches that increase the utility of neuromarketing?
Answer: People have flawed recall; people lie when they are trying to impress; people's perceptions can be influenced by how a question is asked
In experiments conducted using fMRI, what two factors were considered to alter consumers' perception of the product?
In experiments conducted using fMRI, what two factors were considered to alter consumers' perception of the product?
Answer: Knowledge of the brand; knowledge of the price
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