Anna recently bought a coffee machine and after using it for a while she found it extremely great and was happy with her purchase. She thought her parents would find pleasure in this product as well, so she went ahead and bought them one too. According to Ditcher (1966), which of the following involvement categories does this motivation to talk about a product fall into?

Anna recently bought a coffee machine and after using it for a while she found it extremely great and was happy with her purchase. She thought her parents would find pleasure in this product as well, so she went ahead and bought them one too. According to Ditcher (1966), which of the following involvement categories does this motivation to talk about a product fall into?



Answer: Other-involvement


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