According to Melvin T. Copeland, if a customer develops a need and decides to go to different stores in order to fulfill this need with the most appropriate product for him, which one of those category this product will be part of ?

According to Melvin T. Copeland, if a customer develops a need and decides to go to different stores in order to fulfill this need with the most appropriate product for him, which one of those category this product will be part of ?



Answer: Shopping goods


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