What type of involvement is referred as a ''talk that is mainly stimulated by the way the product is presented through advertisements, commercials or public relations, but is not necessarily based on the speaker's experience with the product proper''?

What type of involvement is referred as a ''talk that is mainly stimulated by the way the product is presented through advertisements, commercials or public relations, but is not necessarily based on the speaker's experience with the product proper''?



Answer: Message - involvment


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