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Buyer Behaviour
Regarding Word-of-Mouth, which of these is NOT a Self-Involvement technique according to Dichter (1966)?
Regarding Word-of-Mouth, which of these is NOT a Self-Involvement technique according to Dichter (1966)?
Regarding Word-of-Mouth, which of these is NOT a Self-Involvement technique according to Dichter (1966)?
Answer: Intent to help.
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