I discovered a new TV show! None of my friends knows it, so I decide to tell them what the show is, this way I won't feel only watching it, I will receive my friends' approbation and I will feel myself as a pioneer. According to the Dichter (1966), what is the motivation of my word-of-mouth as speaker?

I discovered a new TV show! None of my friends knows it, so I decide to tell them what the show is, this way I won't feel only watching it, I will receive my friends' approbation and I will feel myself as a pioneer. According to the Dichter (1966), what is the motivation of my word-of-mouth as speaker?

I discovered a new TV show! None of my friends knows it, so I decide to tell them what the show is, this way I won't feel only watching it, I will receive my friends' approbation and I will feel myself as a pioneer. According to the Dichter (1966), what is the motivation of my word-of-mouth as speaker?



Answer: Other-involvement motivation


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