According to Dichter (1966), motivations to talk about products or services were found to fall into four main categories. Which type of involvement is referred to as talk which is mainly stimulated by the way the product is presented, but is not necessarily based on the speaker's experience with the product proper?

According to Dichter (1966), motivations to talk about products or services were found to fall into four main categories. Which type of involvement is referred to as talk which is mainly stimulated by the way the product is presented, but is not necessarily based on the speaker's experience with the product proper?



Answer: Message-involvment


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