Dichter (1966) identifies self-involvement as one of the four speaker motivations of word-of-mouth advertising. The author here introduces the eight most frequent goals of self-confirmation. One of these goals is described in terms of 'newness and "difference" of products provide the speaker with an opportunity to identify with them and their makers.' Which goal is it?

Dichter (1966) identifies self-involvement as one of the four speaker motivations of word-of-mouth advertising. The author here introduces the eight most frequent goals of self-confirmation. One of these goals is described in terms of 'newness and "difference" of products provide the speaker with an opportunity to identify with them and their makers.' Which goal is it?

Dichter (1966) identifies self-involvement as one of the four speaker motivations of word-of-mouth advertising. The author here introduces the eight most frequent goals of self-confirmation. One of these goals is described in terms of 'newness and "difference" of products provide the speaker with an opportunity to identify with them and their makers.' Which goal is it?



Answer: Feeling like a pioneer


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