According to Dichter (1966), "Motivations to talk about products or services were found to fall into four main categories, frequently overlapping or combined." What are the four categories?
Answer: Involvement in the product, the self, others, or the message.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.