According to Eben Harrell (Neuromarketing, what we need to know) there are 5 neuromarketing techniques:

Answer: fMRI, EEG, eye tracking (2 kinds), biometrics, facial coding

Which neuromarketing techniques is more expensive and invasive than many other methods?

Answer: functional magnetic resonance imaging (fMRI)

An EEG (electroencephalogram) reads brain-cell activity using sensors placed on the subject's scalp; it can track changes in activity over fractions of a second. » (Harrell, 2019)How can we use it as a tool of neuromarketing?

- Improving ads and branding

-Improving ad content

According to Harrell's article on neuromarketing, which of the following is not a reason why physiological measuring techniques are more popular in the marketing industry?

Answer: they are more precise at measuring detailed or specific emotional responses

A brand measures a consumer's eye tracking to ensure the consumers attention is focused on the right thing at the right moment. What neuromarketing technique are they applying?

Answer: Eye Tracking: Gaze

What are the weaknesses of traditional approaches that increase the utility of neuromarketing?

Answer: People have flawed recall; people lie when they are trying to impress; people's perceptions can be influenced by how a question is asked