When it comes to the speaker's motivation, there are four involvement categories. Which of the following explanations matches the category of "Message-involvement" best?

When it comes to the speaker's motivation, there are four involvement categories. Which of the following explanations matches the category of "Message-involvement" best?



Answer: The talk which is mainly stimulated by the way the product is presented through advertisements, commercials or public relations, but is not necessarily based on the speaker's experience with the product proper.



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