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Buyer Behaviour
Julia likes to recommend products to her friends because it gives her reassurance about her purchasing decisions and makes her feel good to know that others confirm to her choices. According to Dichter (1966), Julia's motivation to talk about products falls into the category of:
Julia likes to recommend products to her friends because it gives her reassurance about her purchasing decisions and makes her feel good to know that others confirm to her choices. According to Dichter (1966), Julia's motivation to talk about products falls into the category of:
Julia likes to recommend products to her friends because it gives her reassurance about her purchasing decisions and makes her feel good to know that others confirm to her choices. According to Dichter (1966), Julia's motivation to talk about products falls into the category of:
Answer: Self-involvement
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