In the article « United way's CEO on Shifting a Century-Old Business Model », United Way moved from a B2B model to a B2B2C model. The purpose of this change was:
Answer: To create a more direct relationship with individual donors.
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Buyer Behaviour
In the article « United way's CEO on Shifting a Century-Old Business Model », United Way moved from a B2B model to a B2B2C model. The purpose of this change was:
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