According to Dichter (1966) there are four (4) categories of speaker motivation. Message-involvement is one of these categories. What is this message-involvement 'talk' based on?
Answer: It is based on the PR and advertising around the product
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Buyer Behaviour
According to Dichter (1966) there are four (4) categories of speaker motivation. Message-involvement is one of these categories. What is this message-involvement 'talk' based on?
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