According to Copeland (1923), "When a manufacturer undertakes to focus the potential demand upon his product with brand identification, he must consider the attitude in which the consumer ordinarily approaches the purchase of such an article. The attitude of the consumer may be that of:"

According to Copeland (1923), "When a manufacturer undertakes to focus the potential demand upon his product with brand identification, he must consider the attitude in which the consumer ordinarily approaches the purchase of such an article. The attitude of the consumer may be that of:"



Answer: Recognition, preference, insistence


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