With respect to Copeland's (1923) three levels of product/brand attitude strength; recognition, preference and insistence, which of the following statements is NOT true.

With respect to Copeland's (1923) three levels of product/brand attitude strength; recognition, preference and insistence, which of the following statements is NOT true.



Answer: Individualized product in quality and special features, or service is ensuringconsumer's insistence for convenience goods.



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