According to Dichter (1966), what two conditions will mostly be taken into account by the listener, when weighing the value and validity of a recommendation?
Answer: One, that the person who recommends is interested in him/her and his/hers wellbeing; and second, that the speaker's experience with and knowledge about the product, are convincing.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.